Claim Your Business Listing
Own a business that needs to attract customers to a physical location? You could be missing a trick by not optimising how it appears on Google Maps. The first step is to see whether your business is even listed, then to claim it so you can control exactly what appears on your listing. While you could rely on Google and the kindness of strangers to populate your Google Maps business listing, you really need to be in control of it to make sure the information is completely correct. The last thing you want is potential customers turning up when you are closed. More on how to add and claim your business in a later post, but let's explore some statistics first.
The Importance of a Business Listing
In an Ipsos MediaCT Study, they found that businesses with search listings are:
- 94% more likely to be viewed as reputable
- More likely to be used than businesses without a listing
- 29% more likely to motivate consumers to consider purchasing goods or services from them
Those figures should be convincing enough for any business to make sure their listing on Google Search and Maps is up to scratch and fully represents their business.
Photos and Virtual Tours
OK, so you've checked that your business comes up in a Google Maps search (very new businesses won't appear at all) and you've claimed your listing so you can make sure all the information is correct. What's next? Adding engaging media like photos and a virtual tour (Google Street View) to your listing will improve its effectiveness at attracting customers.
In another study (Street View Study) that looked at the impact of media-rich listings, they found that:
- When searching for businesses, consumers use mapping products 44% of the time
- Listings with photos and a virtual tour are twice as likely to generate interest
- On average, 41% of these place searches result in an on-site visit
A lot of the time I will search for a business right in Google Maps. Maybe I'm looking what's in a certain area of interest or what to quickly check the opening times. And for places I've never been to before, having a look inside to see what it's like really gives a sense of whether I'm going to like the place, before I make the commit of time and money to visit. I think you'll agree with that, right?
Action to Take
So go to Google Maps right now and check if your business appears. If not, then add it and claim it. If it's listed but you've haven't claimed it, then claim it. I'll be writing a couple of posts that explain step-by-step how to do both of those very soon, but in the meantime here is Google's support page on adding and claiming your business:
After you've done that, contact me to get a virtual tour of your business built. I can offer both a standalone 3D virtual tour that you can embed on your website, share on social media, etc., and submission to Google Street View, which will appear on your business listing. Just call me on 023 8111 2360 or visit 360ify.com to learn more about the services I offer.
I look forward to helping you get more customers with a fully optimised Google Maps Business Listing.